ROTOSOUND MUSIC STRINGS - THE PLAYERS, THE HISTORY - FIND OUT MORE - YouTube

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Rotosound RS66LD Swing Bass Guitar Strings

Stainless Steel Roundwound 

45-105 Gauge

SWING BASS 66

Stainless Steel Roundwound

The string that started a revolution and brought the bass player from the back line to the front.

This is the string that James How and John Entwistle perfected into what was to become the industry standard. The bright punchy high energy sound this string offered and so much a big part of early rock music as we know it, quickly grew in popularity to all four corners of the globe and remains the leading contender to this present day.

The sound, balance, feel and tone remains uppermost in Rotosound’s commitment to offer the musician the very best in value for money.

These strings are manufactured on ‘state of the art’ computer controlled string winding machines that have been developed by Rotosound engineers to bring you a consistently good product time and time again.

Rotosound has been creating, designing and making strings for over fifty years. By helping music icons like Jimi Hendrix, John Entwistle and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66 and Roto strings and is justifiably proud to be part of rock history.

Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are little changed today. More sophisticated machines, designed and built by the late founders son, Jason How, still produce high quality instrument strings using only the best materials and a great team of people who really love what they do. Each string is physically and visually inspected at every stage of the manufacturing process to get maximum consistency, ensuring each one is unrivalled in tone, tuning stability and durability.

James was and Jason is a musician and engineer with vision and passion whose leadership helped Rotosound becoming one of the foremost string manufacturers in the world. Rotosound products combine musical knowledge, heritage and state of the art production methods to produce strings that bring music to life. Jason, following in his father’s footsteps, works relentlessly to invent new machines, reinvent strings and rediscover products like the Vintage Fuzz Pedal. Rotosound, whilst staying faithful to the originals, improves on them by the use of contemporary up to date technology and components such as new foil packaging, which ensures strings reach customers as fresh as the day they leave the factory.

Now sold in more than eighty countries across the globe, Rotosound strings are not only used by some of the greatest guitarists and bassists, but continue to attract the best of the current and up and coming musicians. For over fifty years now their strings have changed the sound of rock and have been used on some of the most amazing albums recorded by some of the best artists in the business including Duff McKagan (Guns n’ Roses/Velvet Revolver), Billy Sheehan (Mr Big), Noel Redding (Jimi Hendrix), Guthrie Govan, Steve Harris (Iron Maiden) and Roger Waters (Pink Floyd). Rotosound are also the choice of strings for many of the world’s most contemporary successful bands such as The 1975, Rival Sons and Florence & The Machine.

Rotosound strings have played a large part in the history of rock music and the company plans to continue drawing on this rich legacy to continue being a major influence for decades to come.